Four Products Went Live. Nobody Bought Anything.
Engineering evidence and market evidence are different kinds of truth. I only had one.
What it’s about
In September I finally shipped: four products on Etsy and Gumroad, a studio website, freelance storefronts. Total sales: zero.
The piece is about the word “done”, which had been doing too much work. One of my products had 401 passing tests and zero users, and I hadn’t noticed the contradiction. Tests tell you whether a thing works. Only a stranger can tell you whether anyone wants it, and you can’t produce that evidence alone.